Spiros Gounaris


Personal Statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Teaching Interests

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Expertise & Capabilities

  • Quantitative data analysis
  • Hierarchical Linear Modeling
  • Fuzzy Set Qualitative Comparative Analysis
  • Strategic Marketing
  • Marketing Management

    Research areas

  • Services Marketing, Key Account Management, Marketing Strategy, Market Orientation, eMarketing, Relationship Marketing, Internal Marketing, Innovation, Pricing, Brand Management, International
  1. Linking key account management practices to performance outcomes

    Research output: Research - peer-reviewArticle

  2. Approaching key account management from a long-term perspective

    Research output: Research - peer-reviewArticle

  3. Internal-market orientation: a misconceived aspect of marketing theory

    Research output: Research - peer-reviewArticle

  4. Person place congruency in online shopping contexts

    Research output: Research - peer-reviewProceeding

  5. Internal-market orientation and its measurement

    Research output: Research - peer-reviewArticle

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  1. VP of Corporate Relationships

    Activity: OtherTypes of Business and Community - To be assigned

  2. 43rd EMAC Annual Conference

    Activity: Participating in or organising an eventOrganiser of major conference

  3. University of Valencia

    Activity: Visiting an external institutionVisiting an external academic institution

  4. Journal of Service Research (Journal)

    Activity: Publication peer-review and editorial workEditorial board member

  5. Industrial Marketing Management (Journal)

    Activity: Publication peer-review and editorial workEditorial board member

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Spiros Gounaris

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