When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

Research output: Research - peer-reviewArticle

  • Jesus Cambra-Fierro
  • Alan Wilson
  • Yolanda Polo Redondo
  • Ana Fuster Mur
  • Maria Eugenia Lopez-Perez
The purpose of this paper is to analyse when firms implement CSR and the efficacy of such activities in specific contexts and industries. This paper analyses the specific context of the Spanish construction and real estate industry between its convulsing period of 2007-2009. By using a longitudinal multi-case approach, the study suggests links between market orientation and CSR. The research also identifies two profiles of firms. The first group, which is proactive (e.g., market oriented), demonstrate altruistic concerns about consumers and CSR; for the second, which is more reactive, their concerns about CSR are more opportunistic and aimed at attracting additional customers or responding to competitive pressures.
Original languageEnglish
Pages (from-to)150-166
Number of pages17
JournalJournal of Management and Organization
Issue number2
StatePublished - Mar 2013

    Research areas

  • CSR, Spanish construction, market orientation, corporate social responsibility, Spain

View graph of relations