Marketing

Organisational unit: Department

Organisation profile

The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:

Business Markets & Networks.  Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.

Consumer Culture and Theory.  Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.

Marketing Management.  Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.

International Marketing.  Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.  

Publications

(1352)
  1. International market entry mode: a systematic literature review

    Research output: Contribution to journalArticle

  2. Delivering the past: providing personalized ancestral tourism experiences

    Research output: Contribution to journalArticle

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Activities

(508)
  1. 26th Annual IPSERA Conference

    Activity: Participating in or organising an eventParticipation in workshop, seminar, course

  2. PhD Colloquium

    Activity: OtherTypes of External academic engagement - Invited talk

  3. Perth and Kinross Council

    Activity: Participating in or organising an eventParticipation in workshop, seminar, course

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