Graeme McLean

Lecturer A

Personal Statement

My research and teaching interests lie within services marketing, customer experience and digital technologies. In particuar I am interested in exploring the online customer experience. I actively explore the role of new technology and its implications for marketing (digital marketing) and in particular how technology influences services.

Before joining the department of marketing, I studied at both undergraduate and postgraduate level at The University of Strathclyde where I obtained my PhD. I have worked in numerous marketing and consultancy roles and was previously a Lecturer in Marketing at The University of the West of Scotland. 

I have presented at a number of international academic conferences in countries such as China, Italy, Denmark and Portugal. 


Expertise & Capabilities

Customer Service, Customer Experience, Digital Marketing

Graeme McLean

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