Context and action in the transformation of strategy scholarship

Research output: Research - peer-reviewArticle

We revisit Andrew Pettigrew’s seminal ‘Context and action in the transformation of the firm’, first published in this journal in November 1987. In doing so, we not only review Pettigrew’s contributions, but contextualize these with respect to adjoining strategy scholarship. Our discussion concludes with some novel, and fairly speculative, ways forward, designed to advance strategy scholarship. Working with the ideas contained in Pettigrew’s article and drawing on insights from institutional entrepreneurship, we make a case for the processualization of strategy content research. This allows us to add the issue of effectiveness of strategy practices to current strategy-as-practice research while arguing for a further humanization of strategic management.
Original languageEnglish
Pages (from-to)1329-1349
Number of pages21
JournalJournal of Management Studies
Issue number7
Early online date8 Jul 2012
StatePublished - Nov 2012

    Research areas

  • process, strategic management

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