Evaluating tangible and multisensory museum visiting experiences: lessons learned from the meSch project

Research output: Contribution to conferencePaper

This paper explores the potential of tangible and embodied interaction for encouraging a multisensory engagement with museum objects and artefacts on display, by means of focusing on the subtleties of devising and planning for evaluation and audience research. Measuring the impact of new technologies is one of the main challenges identified in the 2015 NMC Horizon report (Museum Edition). The challenge is even greater for emerging concepts, technologies, and approaches, such as the use of tangible and embodied interaction in museums and other Cultural Heritage settings. Taking as an example two case-studies from the EU meSch project, from Museon and Allard Pierson Museum in the Netherlands, we discuss our plan for devising and carrying out audience research so as to “document,” analyse, and interpret the impact of digitally enhanced, tangible, embodied, and multisensory museum visiting experiences. Our intention is to provide an honest account of the different strengths and weaknesses encountered for all evaluation methodologies that were used, namely observations, interviews, video data, questionnaires, meaning maps, and post-visit interviews. We also share and discuss lessons learned, insights and best practices that could be of benefit for museum and audience research professionals.
Original languageEnglish
Pages1-18
Number of pages18
StatePublished - 6 Apr 2016
EventMuseums and the Web 2016 - Los Angeles, United States

Conference

ConferenceMuseums and the Web 2016
CountryUnited States
CityLos Angeles
Period6/04/169/04/16

    Research areas

  • museum, interaction design, evaluation, embodied interaction, tangible interaction , multisensoriality, audience research

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