Examining the determinants and outcomes of mobile app engagement- a longitudinal perspective

Research output: Research - peer-reviewArticle

Through undertaking a longitudinal study with 474 consumers over a 12-month period and conducting structural equation modelling, this research provides insight on the determinants and outcomes of consumer engagement with a retailer’s m-commerce application. Critical outcomes of positive attitudes towards the brand and loyalty towards the brand derive from consumer engagement with a retailer’s m-commerce app. Drawing upon the TAM, TTF and SDT, the research established perceived ease of use, perceived usefulness, convenience and enjoyment influencing engagement with an m-commerce application, while customisation of the app has an enhancing influence on engagement. The findings assert that utilitarian variables of perceived ease of use, perceived usefulness and convenience become even more influential on engagement with a retailer’s m-commerce application following continued retention, while enjoyment becomes less important. However, the research finds that the location of use has an effect on the variables influencing engagement with an m-commerce application.
Original languageEnglish
Number of pages36
JournalComputers in Human Behaviour
Early online date12 Mar 2018
DOIs
StateE-pub ahead of print - 12 Mar 2018

    Research areas

  • mobile apps, mobile engagement, mobile app engagement, customer engagement, m-commerce

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