Sales Management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael J. Baker, Susan Hart
Place of PublicationAbingdon, Oxon
Pages362-393
Number of pages32
Edition7
StatePublished - 29 Apr 2016

    Research areas

  • sales, sales management, marketing, business

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